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Of all the nipple balms I’ve tried, honestly, nothing truly compares to the instant soothing relief you get from this. I actually contacted the brand direct to find out more about it and the founder mentioned it was because of its highly concentrated ‘powdered herbal infusion method’ that makes it so unique, with echinacea being one of its renowned ingredients. I can’t recommend this product and brand highly enough! Oh and I love that it’s vegan and without essential oils too, it means I can even use it on Bubs nappy rash and dry skin.